Canada Wood Today | The Canada Wood Group

2×4 Housing Promotion Initiative

Kevin Bews

By Kevin Bews

SPF Manager

September 11, 2017

COFI SPF Group’s initiative to promote 2×4 single-family housing continues to gain momentum. Since finalizing and posting four animations based on the story of the “Three Little Pigs” in April 2016, outlining the advantages of platform frame construction, we have had over 6,000 accumulative views on COFI Japan’s YouTube account. In addition, we have also had requests for 45 copies in DVD format from our customers, so they can show the animations to the general public and end users at their model show homes, sales offices and other housing related events. Currently about 20 Japanese companies and organizations are also featuring the 2×4 animation series on their websites. To further facilitate these website linkage requests, we have created a website advertisement banner as below and will continue to distribute accompanying promotional leaflet, to customers at meetings, seminars and industry events. “Click to see the Three Little Pig’s 2×4 Animation Videos with English subtitles”!