Canada Wood Today | The Canada Wood Group

2×4 Social Media Campaign

Kevin Bews

By Kevin Bews

SPF Manager

January 28, 2019

COFI Tokyo launched its second YouTube and Facebook advertising social media promotion campaign last month to create awareness and positively brand 2×4 to prospective home buyers in Japan. This year’s campaign runs for three months: from December 6, 2018 to March 7, 2019. It is a continuation of last year’s campaign, but this time includes three new animation video clips that were recently produced for the series. These new animations outline the environmental benefits of building and owning a 2×4 house (fifth episode), the style flexibility of 2×4 home designs (sixth episode) and ease of renovations for 2×4 homes (seventh episode), based on characters from the “Three Little Pigs” story. To date we had a half a million accumulative views of the 2×4 promotion series on our YouTube channel and are hoping to double the number of views in 2019. To view campaign and view all seven episodes for the end user’ targeted 2×4 promotion series featuring the Three Little Pigs please click on link below.