GICO and Daljeon-ri Project Makes National TV News
The boom in wooden country homes has enticed crown corporations like GICO and LH into the low rise wood frame housing developments and their participation, in turn, boost consumer confidence in the market.
KBS, Korean Broadcasting System, the largest national TV network in Korea, aired 1 minute 45 second long news segment about GICO’s Gapyeong Daljeon-ri Project as the first crown corporation’s participation in wood frame housing market in Korea.
The news clip, aired on several news programs broadcasted over May 5 and May 6, 2015 on the national network, also had a very positive impact in promotion of benefits wood frame construction to wide range of audience all over Korea.
GICO’s Daljeon-ri project is also the first joint venture between a provincial crown corporation and a private company in developing housing complex and this model of collaboration is being adopted by Korea Land and Housing Corporation (LH), the biggest enterprise owned by the Korean national government and land and housing developer. You can view the full video clip and read English text of the news at http://www.canadawood.or.kr/english/media/press.php .