Canada Wood Today | The Canada Wood Group

Impressive wood structures to lure tourists to Lake Tai in Jiangsu

Lance Tao

By Lance Tao

Director of Communications, Canada Wood Shanghai

August 15, 2016

Suzhou expoThe Jiangsu Provincial government plans to use wood structures built for the May 2016 Jiangsu Horticultural EXPO to further develop its tourism industry within Lake Tai, China’s second largest lake. The main exhibition hall will be converted into a hotel and the smaller pavilions will be converted into villas for guests.

The 4,300 m2 main exhibition hall showcased key features of modern wood design, including prefabricated building technology, complex structural design, and a large span curved glulam roof while the smaller pavilions made creative use of 2x4s. The structures were all built by Crown Homes from Canadian wood.

Jiangsu Horticultural EXPO left impression on 200,000 visitors

Suzhou expo 3Events such as the Jiangsu Horticultural Exhibition play an important role in exposing local audiences to the beauty and diversity of wood, which is still a niche building system in China.

During the one-month long event, over 200,000 visitors passed through the exhibition hall, where they experienced interactive displays created by Canada Wood and Crown Homes. Visitors included many esteemed guests such as the Governor of Jiangsu Suzhou expo 2Province Mr. Luo Zhijun. The exhibition hall was also used for event such as the “KunLun” Energy Efficiency Architecture Design Competition and missions lead by Canada Wood for builders and developers.

The exhibition hall also received broad media coverage, with features from 4 news channels and over 300 print and online articles. The structure was also prominently promoted on Canada Wood China’s social media platforms, reaching an audience of over 30,000 during the one month period.