Introduction of wood in-fill wall in an influential trade magazine
CWK developed consumer advertorial campaign under the slogan of “I love Canadian style Wood Frame home” till last year to promote the merits wood frame homes to the general public. From this year, we are trying to educate and promote the use of wood infill wall and Super E home to Korean architects, builders, developers and future home buyers.
CWK conducted one trade advertorial campaign in July by placing 11 full-page paid advertorial on case study of wood in-fill wall projects with Canadian SPF dimension lumber at Jutech Journal, monthly published magazine by Korea Housing Builders Association, whose members are capable of leading this new niche market in Korea.
An 11-page feature article titled as ‘Solution to economical and energy-efficient buildings’ introduced wood in-fill wall system and the advantages of using wood in-fill wall methods and covered an interview with Hyun-Wook Lee, the first architect who introduced wood framed duplex home, named as “peanut house”, and wood in-fill wall projects in Korea.
You can find the full article at www.canadawood.or.kr/english/media/press.php.