Canada Wood Today | The Canada Wood Group

Kyunghyang Housing Fair Showcases Lumber

Sunny Kim

By Sunny Kim

Program Manager / Market Development & Market Access, Canada Wood Korea

March 1, 2012

CWK’s booth designed with dimension lumber and trusses

CWK in collaboration with Alberta Forest Products Association(AFPA) and Alberta Province Office participated in the 27th Kyunghyang Housing Fair – the largest building products trade show in Korea – at KINTEX, Ilsan from February 22 to 26.

Canada Wood/AFPA booth was designed with Canadian dimension lumber from 2X4 to 2X12 and trusses, was the eye-catcher of the show. The beauty and warmth of the Canadian lumber have drawn more visitors, and more brochures, technical information booklets, and manuals were distributed than the last year to consumers and professionals.

CWK’s booth designed with dimension lumber and trusses

In addition to meetings and explaining wood frame construction and Canadian lumber to visitors at the booth, there were many other activities carried out during the show. CWK held a special WFC seminar for consumers by inviting 4 renowned Korean architects in the field of wood frame housing design as guest speakers for the seminar in order to showcase benefits of wood frame construction and a round table discussion and networking dinner with Korean architects and media to promote and introduce wood in-fill wall application.

CWK’s seminar was attended by over 180 future home owners.

 

Group photo with guest speakers after the seminar