Canada Wood Today | The Canada Wood Group

Media Splash on Minister Carr’s Mission to China

Lance Tao

By Lance Tao

Director of Communications, Canada Wood Shanghai

July 4, 2017

During June 5 and June 9th, the Canadian Minister of Natural Resources, the Honourable Jim Carr led a mission to Beijing and Tianjin, in order to build on the strong existing bilateral trade relationship and to promote Canada’s products and expertise in the areas of forestry, energy and clean technologies. On June 9th at Eco-city site, a media session was arranged to invite 34 journalists from both trade and general publications and a group interview was conducted with Minister Carr and Ambassador John McCallum touching on topics of bilateral cooperation, project future planning and Super E technology. We have monitored 45 coverages published by mainstream medias, including online media, print media and television channel that reported on Minister’s Carr’s visit to Eco-district in China, and hundreds of pick-up stories were generated.

The following is the press release we distributed to media for your reference:

Further cooperation agreement signed on Sino-Canadian Low-Carbon Eco-District: New Canadian green building technologies are introduced to build a low-carbon North-American community

June 9th, 2017, Tianjin Binhai – today Canada Wood and BSD-TEDA signed an MOU to further advance the partnership regarding the Tianjin Sino-Canadian Low-Carbon Eco-District project. The MOU was signed between Eric Wong, Managing Director of Canada Wood China and Mr. Miao Bojian, General Manager of BSD-TEDA; the signing was witness by The Honourable Jim Carr, The Minister of Natural Resources Canada and the Ambassador of Canada to the People’s Republic of China, John McCallum, as well as other esteemed Chinese guests. The MOU signing is part of the Canadian Natural Resources mission to China led by Minister Jim Carr in the hope to further strengthen the commercial partnership between China and Canada in the area of natural resources, green building and clean technologies.

The Sino-Canadian Low-Carbon Eco-District is the product of an inter-governmental partnership between Canada and China to develop an authentic North-American low-carbon green community using wood construction and clean energy technologies. Through this new MOU, both parties hope to build on the success of the eco-district project to date, in order to further advance technology exchange on green building, energy efficiency and prefabrication. The business model and successful case study of this eco-district project will be promoted and duplicated to other suitable areas. Both side also agree to promote and explore the possibility of building a multi-story wood residential or office commercial demonstration project.

There are two key highlights reflected in this MOU:

Prefabricated Energy Efficient Wall Technology (PEEWW): PEEWW, a made-for-China hybrid building solution will be applied to three 4-storey C-MARS office buildings in the district. This non-load bearing prefabricated wall system can significantly enhance building energy efficiency, while improving the efficiency of the construction process as each piece of the wall will be prefabricated in a factory prior to on-site installation.

Super E technology: Both sides agree to demonstrate and promote the Super E® technology, an internationally recognized Canadian system of building low-carbon, healthy housing, backed by a quality assurance system. Super E® builds upon the principles of building science by accounting for the movement of air, heat and moisture in and through the building structure. A wood townhouse project in the district has passed the very strict verification test and has been certified as a benchmark project demonstrating the highest standard for healthy living, energy efficiency and construction quality.

Mr. Miao Bojian, General Manager of BSD-TEDA emphasized that, “By introducing Canadian advanced technologies and leveraging the experiences gained during the development of this low-carbon eco-district project, we hope to further cooperate with Canada by duplicating and promoting this project across other cities in China.

Besides print and online medias (such as: http://www.sohu.com/a/147452141_240026 ), the event was aired on Tianjin Satellite TV, the most influential TV channel in Tianjin.

Click below to watch the China news coverage with English subtitle.