Canada Wood Today | The Canada Wood Group

Minister Champagne hosts productive meeting on Canadian lumber products with business leaders in South Korea’s forestry sector

Tai Jeong

By Tai Jeong

Technical Director, Canada Wood Korea

July 4, 2017

The Honourable François-Philippe Champagne, Minister of International Trade, concluded a week-long trip to East and Southeast Asia to boost trade and investment relationships, make the case for Canada’s progressive trade agenda, and identify more opportunities and export markets for Canada’s world-class forest products. He travelled to Hanoi, Vietnam; Singapore; Seoul, South Korea; and Tokyo, Japan, where he engaged with senior government officials, his international counterparts, media, and local entrepreneurs—notably key wood and wood-product importers and architects, woman entrepreneurs, youth, and innovation and innovative companies.

On May 24 at the Embassy of Canada in Seoul, Minister Champagne held a Forestry Business Leaders’ Roundtable to meet with key Korean forestry product importers and architects and promote Canadian wood in the Korean market. The Minister gave a speech which was followed by a panel moderated by Tai Jeong, Canada Wood and featuring Chris Lee, CEO of Lee Brothers and former Chair of Korea Wood Construction Association and Ki Cheol Bae, CEO of IDS Architects who is known as a leading tall wood building architect in Korea. The key themes indicated that there is a big potential for wood to grow in this market as consumers, especially younger people, are becoming more interested in wood homes due to their perception of wood as environmentally friendly and healthy housing.

During his stay in Seoul, the Minister further met with Korean government ministers and members of the Korean business community, witnessed a commercial signing between a Canadian and a Korean technology company, and hosted other round table discussion with students from Sookmyung Women’s University.