Canada Wood Today | The Canada Wood Group

Promoting WFC in Busan, Korea’s Second Largest City

Sunny Kim

By Sunny Kim

Program Manager / Market Development & Market Access, Canada Wood Korea

April 3, 2018

Dong Hee Kim, CEO of KDDH Architects at the WFC Talk Show

The Busan Housing & Interior Exhibition is held at BEXCO in Busan every March and Canada Wood Korea (CWK) opened our industry booth again this year, introducing Canadian lumber and engineered wood to visitors. In particular, the CWK’s booth, which was designed and built with Canadian S-P-F lumber, became one of the best booths at the Busan Housing & Interior Exhibition attracting thousands of visitors.

CWK technical staffers handed out booklets and materials on WFC technology published by CWK for free, responded tons of questions on WFC and trade lead at the CWK booth and introduced the latest materials and technologies including Wood Infill Wall, CLT, NLT, Midply Shear Wall, and so on.

On March 9, CWK also held a talk show type seminar on the topic of the ‘Potential of WFC’. At the talk show, President Jae Hyuk Lee of ADMOBE and President Dong Hee Kim of KDDH, who participated in the Architects Mission to Canada, introduced various wood frame houses and buildings they designed after completing the mission and hosted the talk show by talking about potential of WFC with the participants.