Tapping the fast-growing middle-class consumers, Canada Wood exhibited at China’s largest furniture show to showcase BC softwood in furniture application
Canada Wood China participated in 23rd China International Furniture Expo, the most leading furniture tradeshow in China, from September 12th to 15th. The 4-day tradeshow was held in Shanghai New International Expo Centre, covering furniture industry chains ranging from materials, design to manufacturing.
This is an annual gala show that attracts furniture wholesalers, manufacturers, raw-material trading companies as well as consumers. You can find almost all the established local furniture brands with just one-stop visit.
Interior environment has become one of the top concern among Chinese consumers, especially for new renovated homes. To address that, the Chinese government for example is going to put in effect from May 1, 2018 a new regulation on formaldehyde standards toward wood-based panel which is much stringent than previous version.
China’s growing middle-class population, most of them falling in the age range between 30-40 are having kids or going to. This generates a huge and fast-growing market of furniture for children which traditionally preferred to be made of softwood. We displayed a hemlock double-bed and children’s bed which uses SPF as bed slat, and two sets of outdoor table and chair made from western red cedar and hemlock to demonstrate Canadian softwood’s possibility in this area.
Wayne Iversen, Program Manager of COFI was invited to sit on the panel discussion. His Chinese speech shed light on how green furniture design should involve sustainable wood material as one of the key elements and the responsible role of furniture designers to influence consumers perception towards the choice of legal wood materials
During the show we introduced the Canadian softwood to more than 1200 visitors, most of whom were Chinese furniture manufacturers and timber traders, interested in gaining knowledge of and obtaining new (high-quality) materials.
Most visitors were impressed with the hemlock double-bed. People were attracted by its smooth and clear surface, and nice-naturally wood colour. It is an innovation to apply Canadian lumber to real furniture in China. We inspired furniture manufactures that Canadian lumber can be an alternative to make furniture.
We believe that the participation at the trade show and our promotional will positively extend the awareness of the multitude applications of the Canadian lumber to the Chinese furniture manufacturing market, and will benefit Canadian lumber exports to China.