Tokushima Housing Fair 2018
Tokushima Newspaper organized and sponsored a local housing fair that was held on September 15th and 16th in Tokushima city, which is the capital city of Tokushima Prefecture on Shikoku island. If you are not aware, Shikoku island is a rural region in Japan, where people tend to build homes there using the traditional post and beam construction method and not at all versed in 2×4. Thus, COFI was asked by the Two-by-Four Home Builders Association’s Shikoku branch to promote 2×4 housing at the event. To accomplish this, two leading members of the branch, Ikawa Architecture & Life Planning and Dairi Lumber arranged with the event’s organizer to receive two 40-minute seminar slots at the event to talk about the positive attributes of 2×4 homes and COFI arranged for a veteran first class architect, Mr. Toshiyuki Yoshizawa of Sumakura Design, with over 40 years of experience in designing and build 2×4 homes in Japan to travel from Tokyo to speak at the event. The event was well attended with young families and couples interested in or looking at buying a home and approximately 20 persons joined the 2×4 end user seminar each day. At the fair, Ikawa Architecture & Life Planning, which had a booth at the event, proudly showed episodes of COFI’s Three Little Pigs 2×4 amination series and also distributed the promotional pamphlet based on the series.