2×4 Promotion Campaign Reaches 4.5 million
Canada Wood Japan’s campaign to promote 2×4 single-family housing to potential homebuyers continues to grow. Seven years ago, we started targeting a new tech savvy audience by harnessing the power of social media platforms like YouTube and Facebook. To accomplish this, we developed a series of seven animations based on characters and story of the “Three Little Pigs,” reworking the original plot line to have them outline and promote the attributes of two-by-four homes and construction method as safe, sound, comfortable, and environmentally friendly and energy efficient. These “2×4 Prommercials” as we call them, have a dual purpose of not only entertaining, but also educating the viewers in a simple casual way. In August of this year, I am pleased to update and report that the promotion campaign has collective reached and audience of over 4.5 million users on COFI Japan’s YouTube channel. If you are interested in checking them out, all seven of our 2×4 Three Little Pigs animation episodes can be viewed at the following URL link playlist below.