Canada Wood Today | The Canada Wood Group

The 12th China International Exhibition on Housing Industry, Beijing

Leonard Mao

By Leonard Mao

Business Development Director

October 30, 2013

October 23-25, 2013 Beijing

trade show1The Canada Wood WFC booth consisted of attractive photos of outstanding projects in China and exposed 2×4 system wood framing. The whole design was quite perceptual intuitive and attractive; it gave the audiences a strong feeling of the beauty of WFC and helped them to get a basic structure detail concept.

trade show 3CIEHI WFC industry section area included 10 WFC builders, designers and suppliers from the industry for a total area of more than 3,000 m². This is the best show in China for our industry and each year there is more wood presentations.  It is an indication that more and more people/companies are familiar with the basic image of WFC buildings and also having the desire to build wood houses.

trade show 2The Canada Wood booth, this year, had a consulting area and technical video show that gave us an opportunity to present to the public more information about WFC. This attracted many visitors. Canada Wood also invited 4 builders and suppliers in our industry to sit down in our consulting area to work with CW colleagues to solve the issues they face and to gather more information from different channels.

In two and a half days we received over 6,000 visits, mainly consisting of builders, developers, designers, provincial officers and media.