Canada Wood Today | The Canada Wood Group

CW China strengthens presence in Central China

Leonard Mao

By Leonard Mao

Business Development Director

April 12, 2017

In 2017, Canada Wood China (CW China) will take the first steps to extend its reach to Wuhan, which is the economic engine of central China.

As the capital of Hubei Province, Wuhan is a city situated along the Yangtze River. And Wuhan is also one of the largest cities in the central part of China. Wuhan is also the heart of politics, economy and culture in Hubei province.

As part of its new business development plan, CW China is to support its business partners to establish a Sino-Canadian Modern Wood Construction Technology Center in Wuhan. To symbolize this commitment, on March 6th CW China signed an MOU with several Hubei-based design institutes and builders. The government of Wuhan is confident that the center will help the city position itself as a major center for design, as it pursues the title of World Design Capital 2020. The center is a cross-departmental government initiative. Representatives of the center plan to visit Canada later in 2017 to learn more about the North American approach to wood construction.

Wuhan has attracted foreign investment from over 80 countries. Among these, about 50 French companies have operations in the city, representing over one third of French investment in China, and the highest level of French investment in any Chinese city.

To support the development of wood in construction in Central China, CW China will provide the center with expertise in localizing wood structure technology as well as local codes and standards. Additionally, CW China will provide training, education programs and technology support for local companies on topics such as fire-safety and corrosion resistance.

To strengthen our business development effort in Central China region, CW China is hiring a senior Business Development (BD) representative in Wuhan. The BD Representative will have a focus on securing projects within the resort sector and seeking opportunities for prefabricated wood construction. He / She will also work on increasing government and industry’s recognition of prefabricated wood construction as a solution for industrialization of construction.

Wuhan a major hub in Central China

Wuhan, the capital of Hubei, is a major transportation hub in Central China and will be the starting point of our market development work in central China(i). It is central China’s most populous city and also a major economic center.

Hubei is located in-between Hunan and Henan province, combined the 3 provinces have a population of 221.15 million.