Funders Section


September 19, 2014

Opportunities for Canadian Wood Producers in the GCC Region

The Gulf Cooperation Council (GCC) region witnessed significant growth of wood imports during the period 2009-11. To help Canada’s wood products industry increase its presence in this competitive, price conscious market, Natural Resources Canada commissioned Ventures Middle East of Dubai to carry out a study of the opportunities for Canadian wood producers to expand their market share in the GCC region.

Wood panels are the most commonly imported products followed by softwood lumber. In 2011, Canada’s share of the GCC softwood and hardwood markets was 6.2 % and 4.8%, respectively. The market for softwood lumber in the region is volume-driven and price sensitive in nature. While demand for SPF and radiata pine is surging, the demand for S4S is plummeting due to regulations for prefabricated buildings that favour steel and other non-combustible building materials. In addition, the lack of market visibility is hampering greater use of Canadian hardwood species in the region.

Given the significant growth in the construction sector in Saudi Arabia, the UAE and Qatar, the report cites marketing and information sharing as key measures that would help improve the presence of Canadian softwood and hardwood species in these three countries. Promotional campaigns targeting contractors and wood traders are among some of the recommendations outlined in the report to help Canadian wood producers focus their efforts in the GCC market.

To obtain a copy of the report, please contact Aude at [email protected]


September 18, 2014

Perception des produits forestiers et des pratiques d’exploitation forestière du Canada

La firme Léger – The Research Intelligence Group a mené deux études au premier trimestre de 2014. Des centaines d’acheteurs de produits forestiers du Canada, des États-Unis, d’Europe et d’Asie ont été sondés à propos de leur perception des produits forestiers et des pratiques d’exploitation forestière du Canada, de leur utilisation du bois comme matériau de construction, et des principaux facteurs qui influencent leurs décisions d’achats de bois. Dans le premier sondage, le niveau de connaissance concernant l’utilisation et les propriétés du bois en tant que matériau de construction a été évalué. Les résultats ont révélé que la communication d’information sur le bois canadien et les systèmes de construction en bois avait pour résultat une plus grande utilisation du bois.Dans le deuxième sondage, les perceptions des intervenants à propos des produits du bois et des pratiques d’exploitation forestières ont été sondées. Les connaissances générales sur l’Entente sur la forêt boréale canadienne (EFBC) ont également été mesurées. Les résultats du sondage révèlent que le Canada est perçu comme un des meilleurs fournisseurs de bois en termes de pratiques environnementales et de réputation, alors que 71 % des répondants ont dit que les pratiques environnementales du Canada étaient meilleures que la moyenne. Le sondage a également révélé que la majorité des répondants considèrent que la durabilité est une valeur importante de leur entreprise et croient qu’une bonne réputation en matière de pratiques d’exploitation forestière est un avantage concurrentiel.

Pour obtenir une copie des rapports complets sur les sondages, veuillez communiquer avec Cheryl Miltimore à [email protected]


September 18, 2014

Perceptions of Canadian forest products and forest management practices

Léger – The Research Intelligence Group conducted two surveys in the first quarter of 2014. They canvassed hundreds of buyers of forest products from Canada, the United States, Europe, and Asia about their perceptions of our Canadian forest products and forest management practices, their use of wood as a building material, and key drivers impacting their wood purchasing decisions.The first survey evaluated the level of knowledge about the use and properties of wood as a building material. It revealed that information provided about Canadian wood and wood building systems leads to greater use of wood. The second survey evaluated stakeholder perceptions of Canadian forest products and forest management practices. It also measured their general awareness of the Canadian Boreal Forest Agreement (CBFA). Key findings from this survey revealed that Canada is perceived as the best wood product supplier in terms of environmental practices and reputation, with 71% of those surveyed saying Canada’s environmental practices were better than average. The survey also revealed that most respondents consider sustainability a mainstream part of their business and perceive a strong forest management reputation to be a competitive advantage.

To obtain a copy of the full survey reports, please contact Cheryl Miltimore at [email protected]


July 1, 2013

Climate-based Performance of Wood/Heavy Timber Frame Construction in the Middle East – a Review

This work is a follow-up step to recent initiatives, supported by NRCan’s Expanding Market Opportunities (EMO) program, in assessing the potential of expanding and diversifying Canadian wood exports, namely to the Middle East. Such initiatives include – but are not limited to – a recent market analysis report by the Walker Consulting Group1, and a recent mission to Qatar and the United Arab Emirates (UAE). Leading to this study, there was no published compendium of climate-based information for Canadian wood exporters to the Middle East, namely concerning wood-based building envelope assemblies and structures and in particular how such constructions would perform in the hot and humid regions of the Persian Gulf.

To obtain a copy of the report, please contact Aude at [email protected]