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FII China Works with Canada Wood in Tapping the Hubei WFC Market

Nancy Xie

By Nancy Xie

September 12, 2019

Hubei Ministry of Housing and Urban-Rural Development (MOHURD),  Hubei Building Energy Efficiency Association, and key provincial building research institutes recently paid a joint visit to Canada Wood’s Shanghai office to learn about the energy efficient features of Wood Frame Construction Technology and examine how it could be incorporated into the Province’s low carbon development plans.

Hubei Province is of significant geographic importance in the middle reaches of the Yangtze River Economic Belt. Despite China’s rapid growth in the past twenty years, much of the growth has been unbalanced and focused along the east coast or in the southeast basin where China’s most prosperous regions including Shanghai and the Yangtze River Delta came about.

In recent years, the Chinese Central Government is putting a lot of emphasis on boosting development along the Yangtze River Economic Belt that accounts for almost 40 percent of the nation’s population and GDP distribution. The Hubei Province is located at the heart of this geographic initiative has become a crucial strategic target for WFC development.

In the past year, FII China’s attempts to tap into the Hubei WFC market have seen some preliminary results. Local construction management authorities like the Hubei MOHURD are starting to recognize the advantages of building with wood, and subsequently endorsing the technology in areas regulated by the government, including codes formulation, policy framework, and official publicity events. The enthusiasm demonstrated by Hubei MOHURD to organize a WFC mission is a very good example of their optimism towards building with wood.

A recent in-market research completed by the Hubei Building Energy Efficiency Association and commissioned by FII China further provided insights to exploring the Hubei WFC market solutions in the short, medium and long terms, offering access to a list of key market players that set a good foundation for the overall market development Strategy of Canada Wood China’s marketing initiatives in Hubei.