Let’s Talk About Wood! Canada Wood China’s Salon Event Inspired Furniture Designers

By: Lance Tao

Export Development Program, Canada Wood Group

Eric Wong, Managing Director, Canada Wood China, delivered the opening speech

Canada Wood China (CW China) answers to current industry needs of wood materials for furniture manufacturing and the biophilic design trend of interior space by gathering some of the top designers in China on November 12 at our China head office Dream Home Canada for a salon event. This event was co-organized by the Fujian Meizhou Bay North Coast Chamber of Commerce (FMBNCCC) and Softwood Professional Committee of the Shanghai Timber Trade Association (STTA) and supported by the Consulate General of Canada in Shanghai. With ongoing travel restrictions in China, the event was made available in a hybrid format attracting over 60 participants.

Eric Wong, Managing Director of CW China, Frank Li, Trade Commissioner of Consulate General of Canada in Shanghai and Chen Zhiqiang, President of the FMBNCCC delivered opening remarks at the salon. Six guest speakers were invited to share their views on Canadian wood culture, the theory of furniture design, trends in technical design and production of wood furniture, case studies of the application of Canadian hemlock in furniture and interior design, and discuss the current situation for wood products in the Chinese furniture industry.

Group photo at Canada Wood China head office Dream Home Canada

Designers were presented with a series of examples from Canadian designers, learning about the long history and innovative techniques of wood use in Canada, as well as the wide application and unique value of wood. Professor Miao emphasized that furniture design is a specialized field where function and fashion collide. Pieces of furniture not only add function and practicality to space, but they also add style and personality. Relying on the design of a single product, it’s difficult to achieve the goal of industrializing the value of design. The solution should be with “design innovation of the entire industry chain” as the core.

Alex Wu, Senior Manager, Business Development (WiM), CW China explained Canadian wood species and lumber grading system.

At the end of the salon, four wood traders were invited to give a brief introduction to their company and main wood products to the guests, showcasing the sustainable supply and superior performance of Canadian lumber.

This event signifies a step forward with CW China’s engagement with furniture designers. The salon provided a platform for domestic furniture designers to learn more about the aesthetics of wood furniture and the high quality of hemlock. Using sustainable wood materials combined with designers’ diversified design concepts, CW China helps to promote the use of Canadian hemlock in the furniture industry.