Revolutionizing Wood Frame Home Construction: The Rise of XiGEIST in South Korea

By: Tai Jeong

Country Director, Canada Wood Korea

In recent times, eco-friendly building techniques have garnered popularity in the worldwide construction sector. South Korea has also followed this trend, exhibiting a growing interest in using wood as a primary material for constructing homes. One company making waves in the wood frame home market is XiGEIST(, a subsidiary of GS E&C, the construction arm of GS Group – one of the largest chaebols in Korea. Established in 2020, XiGEIST is poised to transform the wood frame home sector by introducing modular wood frame homes to the Korean market. XiGEIST is both the company name and the brand name for single detached homes. The name is derived from the German word “Zeitgeist,” meaning “spirit of the age.” Meanwhile, “Xi” is the brand name for GS E&C’s multi-family housing, known as “Apart” in Korea. In 2022, GS E&C ranked as the #1 home builder in South Korea.

XiGEIST’s modular wood frame home manufacturing facility, warehouses and two show homes (top centre) located in Dangjin-si, Chungchungnam-do

XiGEIST has completed the set-up and trial-run of their factory, premarketing activities, and development of prototypes of modular wood frame homes. With these accomplishments under their belt, the company is now ready to move forward with full-force marketing of their innovative modular wood frame homes.

Inside the factory

To test the market and gather feedback from potential customers, XiGEIST has built and opened four show homes to the public. These include the concept home in Hanam-si near Seoul (XiGEIST Hanam), two show homes at the factory in Dangjin-si, Chungcheongnam-do (XiGEIST Dangjin), and another show home in Changwon-si, Gyeongsangnam-do (XiGEIST Changwon). The Changwon show home also helped the company address any transportation issues.

Prefab wall assembly line
Show houses in the factory yard

The South Korean wood frame home market is currently small and fragmented, with numerous small builders catering to it. The entry of a large player like XiGEIST is significant as it reflects the growing interest in using wood for construction among major builders. Moreover, the industry has welcomed XiGEIST’s arrival rather than fearing it, as the company is expected to contribute to expanding the wood frame construction market, improving construction quality, and bringing innovations to the sector.

Assembly line
Production line

XiGEIST’s entry into South Korea’s wood frame home market represents a turning point for sustainable construction in the country. By introducing modular wood frame homes, the company is poised to revolutionize the industry, offering sustainable, innovative, and cost-effective building solutions. As more builders embrace these methods, the impact on the environment and overall cost savings will continue to grow, ensuring a brighter and more sustainable future for South Korea’s construction industry.