Social Media: 2×4 Gift Draw Campaign Reaches New Heights

By: Kevin Bews

SPF Manager, Canada Wood Japan

Image of online social media promotional materials & 2×4 present campaign website (www.2×

COFI’s fifth “2x4Gift Draw” continues to impact prospective Japanese home buyers by encouraging them to understand and appreciate the joys and benefits of living in a 2×4 home. This year’s digital communication campaign ran from May 12th to August 12th, 2021, and we reached an audience of 29,000 individuals. From this pool, we received just over 6,000 campaign applications in three months. In reward for taking the time to learn about 2×4 homes and participating in the campaign, we randomly selected 24 lucky individuals who will receive a themed gift package of “Canadian goodies” to enjoy with family and friends who are spending more time at home because of the pandemic.

A big shout-out goes to all the 2×4 housing companies, designers, and builders in Japan that embraced and promoted this year’s campaign, helping to increase awareness, overall reach and contributed to its success.